Why should you have a blog? What’s the difference between a blog and a website?
Well for a start, a blog is a website. It stands for weblog, and it’s focus is on regular updates and new information as oppossed to a static web site that sits around and doesn’t do much.
For me, the main advantage of a blog over a standard website is that the fresh content not only encourages readers to come back and visit, but it is also loved by search engines such as Google.
Now the advantages of this are massive. If you rank well in Google, then people will see your blog, thus promoting either your business or providing you with a valuable advertising space on which to capitalize.
Another major advantage of using a blog as opposed to a standard website is that it is a lot easier for non-technical users to have an input. No special software or knowledge is needed to write a blog post and you can set any number of user accounts up. Publishing a blog post is as easy as changing your status on Facebook!
